2025 MLS Cup
Client: Major League Soccer
Year: 2025
Collaborator: Alex Payne, Roxy Dominguez, Dominic Ruth, Misha Kaplan
Role: Lead Motion Designer
Software: Adobe After Effects, Illustrator, Photoshop, Substance
Overview: Headlined the rollout of a bold 2025 cup identity across digital, in-stadium screens, and broadcast. Contributed to the lighting and look development of the custom 3D trophy asset, anchoring a dynamic motion package built with fluid kinetic typography. Designed and animated postseason broadcast endcards to deliver a polished, high-energy tune in for fans
Trophy
Assisted with 3D lighting and camera composition for a trophy showcase package modeled in Substance, collaborating closely with Misha Kaplan to optimize the final visual presentation
Times Square LED Takeover
Drive excitement for the MLS Cup’s return through captivating motion graphics created for high-visibility Times Square billboards.
Stadium Graphics Package
A comprehensive in-stadium visual system designed for high-stakes tournament phases, spanning dynamic matchup previews, formal award ceremonies, and celebratory championship title sequences.
Playoff Broadcast Endcards
Designed and animated a dynamic suite of broadcast endcards for the postseason, blending high-energy motion design with fluid kinetic typography. Built to cap off live broadcasts, the package featured stylized framing and bold text animations that tied seamlessly into the overall tournament visual identity.
Social Thumbnails
Created dynamic social media assets and match day thumbnails that captured the peak intensity of the MLS Cup championship campaign.
