Madison Square Garden
A defining highlight of my career has been shaping the immersive visual identity and live game-day atmosphere for New York’s iconic sports franchises. From exterior stadium displays to arena-wide animations, my work brings the stories of elite athletes to life for passionate fans.
New York Liberty
Lead the creative direction for the New York Liberty 2016 campaign, establishing a distinct, modern motion language that reflects the team’s beauty, grit and energy.
Brand Style Guide
Spearheaded and defined the official motion style guide in establishing animation cadence, color treatments, kinetic typography, and graphic overlays.
Media Day Graphics
Directed motion graphics during media day production, transforming raw footage and player portraits into bold, highly flexible package elements for live games.
New York Rangers
Transformed the MSG ice rink into a dynamic visual canvas for the New York Rangers Home Opener, creating a high impact spectacle that amplified pre-game energy.
Ice Projection Mapping
Designed and animated large-scale 3D ice projection mapping synced with arena lighting and audio, creating captivating, high-impact show opens.
New York Knicks
Designing high-impact arena graphics and court projections for the New York Knicks, this work brought real-time energy to Madison Square Garden through crowd hype animations and custom performance visuals for the Knicks City Dancers.
Knicks City Dancer Halftime Show Projections